Creative Communication & Strategy
As a designer, I have had the opportunity to work on a wide breadth of projects, and I have realized that the common thread is always my interest in communication.
When approaching a website redesign, I focus on how hierarchy and architecture can best highlight the client's message. When working on large reports I enjoy making heavy text more approachable for the everyday reader, using colour, infographics, photos and layout.
Branding projects are where I have the opportunity to work with the client and shape the content; curating the message, target audience and values. This has also evolved into enthusiasm to learn more about communication within business and marketing strategy, particularly from a design perspective.
I believe that I am a product of my upbringing; I am Norwegian/Serbian and I was raised moving countries often. I believe that my experience cultivated an interest in people and their stories. When I am not designing, I enjoy any occasion to bring people together, especially if it involves good food or board games.